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Economics

The real cost of the SDR model

Ramp time, turnover and the salary line nobody puts next to the pipeline it produced.

Francisco Rodríguez, CEO and co-founder of Vortel

Francisco Rodríguez

CEO & Co-founder

Published

September 8, 2026

·

14

min read

Empty desk by a window

TL;DR

Ramp time, turnover and the salary line nobody puts next to the pipeline it produced.

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Francisco Rodríguez, CEO and co-founder of Vortel

Francisco Rodríguez

CEO & Co-founder

He spent twenty years doing the work himself.

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