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How autonomous outbound actually works.

Essays on running outbound that a machine executes and a person still owns.

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All essays

2 essays

Three people talking around a meeting table

The AI SDR that does not spam

The objection is fair and the answer is not a better prompt. It is a gate that a person writes and a machine cannot talk its way around.

Control

September 15, 2026

·

11

min read
Empty desk by a window

The real cost of the SDR model

Ramp time, turnover and the salary line nobody puts next to the pipeline it produced.

Economics

September 8, 2026

·

14

min read

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